Grow your healthcare practice's online presence with these 11 medical blog content ideas, including expert tips and examples.
In this article: 1. Patient education blog posts
Are you struggling to attract new patients online despite having excellent credentials and service quality?
Potential patients could be scrolling past your website, choosing your competitors instead – simply because their online presence might seem to resonate more strongly.
Hence, every day without a strategic content approach could mean missed opportunities to connect with people actively searching for the medical services you provide.
But here's the good news: creating the right type of blog content, among other marketing efforts, could transform your medical practice's online presence and patient acquisition.
In this article, you'll discover 11 types of blog content ideas (with examples and expert tips) to help you stand out, grow, and make a lasting impression.
1. Patient education blog posts
Empowering your readers with the knowledge to make informed decisions about their health could help position your practice as a trusted resource and drive organic blog search traffic.
To do this, consider including patient education blog content that explains health conditions, treatment options, prevention tips, and the latest research findings in easy-to-understand language.
Expert tips
Use plain and accessible health language
Break down complex medical terminology into simple, plain health language [1] while maintaining accuracy, to abide by the Plain Writing Act of 2010 [2] and guidelines [3].
Empathy is just as important as accuracy
Put yourself in the patient's shoes (they're often searching for information while feeling worried). Use a warm, reassuring tone while providing clear, actionable information.
Publish fresh health blog post content
You may want to draw inspiration from these 70 health blog post ideas to boost your website’s traffic.
💡 Freelance health journalist and writer, Hadia Zainab, who has authored numerous evidence-based patient education articles like the example above, adds:
“Remember that your audience may not be familiar with the complex medical terminology found in research journals. So, when citing this information, make sure to translate it into clear, engaging language that a layperson can easily grasp and find interesting.”
Moreover, she also emphasizes the importance of breaking down lengthy content into digestible bullet points when needed.
"Above all, prioritize thorough research in your writing, while keeping in mind that your readers are seeking genuine understanding of these concepts," she further adds, noting that providing accurate, current information helps with building trust and appreciation from your target audience.
2. Listicles
Posts that present information in a curated list format, often focusing on tips, resources, or examples could be another interesting content addition.
Their concise, easily digestible information or visually appealing nature usually performs well on social media too.
Expert tips
Use consistent formatting
Make each list item approximately the same length and follow the same structural pattern throughout the piece.
Add value beyond the list
Include expert insights, relevant statistics, or real-world examples to make the content more comprehensive and authoritative.
💡 Rebecca Huxley, the freelance health and medical writer behind the above article example (that drew over 100,000 organic monthly views) shares:
"Use references and stats to build credibility, but keep it jargon-free. If you must use a technical term, explain it the first time you use it," advises Rebecca.
Additionally, she advocates for positive framing [4] when discussing medical conditions, suggesting phrases like "Fortunately, you still have plenty of options" to reassure readers.
In terms of structure, she suggests using numbered sections to enhance scannability and notes that "titles including a number are one of the most popular forms of blog post."
Finally, she also recommends breaking up your text with relevant images while using a second-person perspective ("you" rather than "patients") where appropriate and keeping paragraphs to 2-3 sentences to maximize readability.
3. “How-to” posts
“How-To” guides provide step-by-step instructions or practical advice on specific health-related tasks or goals.
Their aim is to empower your readers to take control of their health, provide actionable information, and position your practice, product or service as a helpful resource.
Expert tips
Break processes into micro-steps
Make each step as specific and actionable as possible. Where relevant, include common mistakes to avoid and troubleshooting tips.
Use multiple formats
Combine written instructions with videos, images, or diagrams to accommodate different learning styles.
💡 Another set of tips from Valerie Leroux, an experienced SEO health blog writer, editor, and mentor who authored this example, include:
"Choose the right format based on what users need," she advises, noting that if popular results feature illustrated step-by-step guides, that's a format worth following. She stresses the importance of enhancing content beyond existing formats by "adding helpful tips, common mistakes, or a downloadable guide for extra support."
4. Visual content
Visual content like infographics or videos transform complex information into easily digestible formats. They are 40 times more likely to get shared on social media [5].
With this type of content, health information or statistics become much more accessible and memorable, allowing audiences to quickly grasp key concepts and insights.
Expert tips
Follow the 50 ms rule
Design visuals that convey their main message within the next 50 milliseconds of viewing [6]. Use clear headlines and organize information in a logical flow.
Maintain brand consistency
Use your practice's color scheme and visual style. Create templates that can be reused for different topics while maintaining a cohesive look.
💡 Margaret Etudo, YouTube health content marketer and founder of Vitamins for Women, recommends:
Creating impactful health video content requires a deep understanding of audience needs through methods such as social media data mining [7] and effective information delivery methods. "Focus on what your viewers are actively searching for and deliver those answers into easily digestible formats," she notes.
On maximizing content reach on YouTube, she shares: "When you want viewers to click on your product link or visit your blog, continue to mention it throughout the video in compelling ways, and add in cards or link cards at key moments" to create seamless viewer journeys and potential conversions.
5. Patient success stories
Do you have real-life accounts of patients who have benefited from your treatments, products, or services on your website?
Sharing such success stories could help you humanize your practice, demonstrate the effectiveness of your offers, and build trust with potential patients.
Don't forget to abide by HIPAA guidelines [8] through the protection of your patient's privacy when sharing such stories or examples.
Shorter forms, like the patient stories at One Orthopaedics, seem to be the most commonly found on most medical practice websites.
Expert tips
Create a compelling storytelling arc [9]
Begin with the specific challenge, describe the journey, and conclude with the transformation. Focus on emotional touchpoints that readers can relate to.
Use direct quotes strategically
Include actual patient testimonials (with proper consent) and photos to add authenticity. Choose quotes with both high emotional impact and practical benefits.
💡 Freelance healthcare copywriter and content strategist Loren M. Blinde, also adds this about how to craft a standout patient story:
When crafting patient stories, it's essential to approach each interview with deep respect for the person sharing their healthcare journey. An essential step is building quick rapport and letting the patient guide the conversation.
“Building rapport over the phone in less than a minute is an indispensable skill for writing patient stories. To help the patient feel comfortable opening up, I let the interviewee set the pace. I usually start these conversations with something broad like, ‘So, tell me what happened,” she explains.
Loren emphasizes treating each story as a narrative first and marketing tool second. She also advises making sure all elements (from the lead to medical explanations) align perfectly to serve both the patient's experience and your medical practice goals.
6. “Myth vs. fact” posts
Another interesting idea involves making posts that address common misconceptions or myths about health and wellness topics.
Its controversial nature helps attract attention and position your practice as a trusted source of knowledge when filled with evidence-based information.
Expert tips
Research current misconceptions
Monitor social media, patient questions, and popular health forums like Bezzy to identify prevalent myths in your field.
Use a consistent structure
Start with the myth, explain why people believe it, present the facts, and provide evidence-based corrections.
💡 Camille Prairie, a freelance healthcare copywriter and specialist in marketing for medical practices, offers her best tips for crafting such pieces.
She echoes a previous expert insight tip by Rebecca, by also sharing "I find it's important to speak to patients as people. That seems really simple, but even quick shifts in language, like using 'people' instead of 'patients' and ensuring the language you're using is easy for anyone to understand, can make a huge difference."
She emphasizes on the importance of balancing marketing appeal with medical accuracy, noting to ask yourself questions like "Why should the person reading it care? What is their life like? And if they take away one thing, what do you want it to be? Because that's usually what you should lead with."
7. Behind-the-scenes (BTS)
Use BTS stories like employee spotlights to give your audience a glimpse into the inner workings of your practice and the staff people who make it special.
This approach helps build a meaningful connection with potential patients or clients, showcases the personalities and expertise of your staff, and creates a sense of community.
Expert tips
Capture and share day-in-the-life moments
Capture authentic, candid moments that show the human side of your healthcare professionals. Share interesting photos, routines, processes, or team collaborations.
Highlight professional development
Include stories about staff training, conferences attended, or new skills learned. This showcases your practice's commitment to excellence.
8. Local health news
Why not share content that will help your readers stay on top of health trends, events, and issues that affect your local community?
This step could help demonstrate your practice’s involvement in the community, position you as a local expert, and provide valuable information to your target audience.
Expert tips
Build relationships with local health organizations
Partner with community health centers, schools, and wellness groups to gather unique insights and stories.
Include actionable local resources
Provide information about local health screenings, support groups, or wellness events. Add maps, contact information, and registration details when relevant.
9. Expert interviews or Q&As
Your target audience could be interested in reading featured interviews with medical specialists or your own practitioners on relevant topics.
This type of content provides valuable information and expert advice, helping to establish you as a thought leader, and offering a unique perspective.
Expert tips
Prepare a strong interview framework
Create a mix of technical and practical questions that address common patient concerns or from SEO keyword research. Include follow-up questions to dig deeper.
Add expert credentials strategically
When it comes to establishing credibility, as well as grabbing attention, adding your expert's credentials and relevant experience right at the start is a smart move.
10. Guest posts
Guest posts are articles written by other healthcare professionals, experts, or influencers relevant to your field.
Try this to introduce new perspectives and voices to your blog, expand your reach to the guest author’s audience, and build relationships within the healthcare community.
Expert tips
Create a detailed medical writing style guide for guest posts
Provide clear instructions about tone, style, length, formatting, and citation requirements. Include examples of successful posts.
Establish a robust review process
Set up a system for fact-checking and editing that maintains quality while respecting the guest author's voice.
11. Seasonal or holiday-themed posts
Seasonal content helps address health concerns or wellness tips related to specific times or holidays.
This indicates that your practice is in tune with the times, provides timely and relevant information, and could be used to promote seasonal services or products.
Expert tips
Plan ahead
Create a content calendar marking key health observances, seasonal changes, and holidays. Start writing at least 6-8 weeks before the event.
Include preventive advice
Anticipate seasonal health challenges and provide proactive solutions. Create checklists or preparation guides readers can use.
It's a wrap!
A successful medical practice blog requires a thoughtful mix of different content types to connect with patients and build authority in healthcare.
From patient education and success stories to behind-the-scenes glimpses and expert interviews, the 11 blog post types outlined in this article offer a diverse range of options.
Incorporating these ideas and following the expert tips provided can help your practice not only empower patients, but also promote growth.
FAQs
How do I write a medical blog?
Write medical blogs by selecting patient-focused topics, using clear language, and citing reliable sources. Break down complex terms, include SEO best practices, and always fact-check your content. Start with common patient questions from your practice.
What are good examples of medical blogs?
Examples of successful medical blogs include Cleveland Clinic's Health Essentials or Mayo Clinic's News Network. These blogs blend expert insights with readable content, focusing on evidence-based information and patient education.
References
May 2016 Everyday Words for Public Health Communication Centers for Disease Control and Prevention Office of the Associate Director for Communication. (n.d.). https://www.cdc.gov/other/pdf/everydaywordsforpublichealthcommunication.pdf
Law and requirements. (2011). Plainlanguage.gov. https://www.plainlanguage.gov/law/
Federal plain language guidelines. (2011). Plainlanguage.gov. https://www.plainlanguage.gov/guidelines/
Lee, C., Liu, S.-F., Cheng, Y.-C., & Lee, H.-C. (2018). Positive or Negative? The Influence of Message Framing, Regulatory Focus, and Product Type. International Journal of Communication, 12, 788–805. https://ijoc.org/index.php/ijoc/article/viewFile/7601/2266
9 Informative Infographics To Guide Your Visual Content Marketing. (2025). Buffer: All-You-Need Social Media Toolkit for Small Businesses. https://blog.bufferapp.com/infographics-visual-content-marketing
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
Ramirez, R. (2020, April 3). Business Blogs - Social Media Data Mining: Understanding What It Is and How Businesses Can Use It - University of San Diego. www.sandiego.edu. https://www.sandiego.edu/blogs/business/detail.php?_focus=76022
HHS Office of Civil Rights. (2013). HIPAA Administrative Simplification Regulation Text. https://www.hhs.gov/sites/default/files/hipaa-simplification-201303.pdf
Shapiro, J., Bezzubova, E., & Koons, R. (2011). Medical Students Learn to Tell Stories about Their Patients and Themselves. AMA Journal of Ethics, 13(7), 466–470. https://doi.org/10.1001/virtualmentor.2011.13.7.medu1-1107.
Linda Eva blends her clinical nutrition background with healthcare communications expertise to help health businesses forge meaningful connections with their target audiences. She specializes in crafting and editing compelling, evidence-based health content in French or English. To connect, find her on LinkedIn or visit her website.